Pump & Dump - the public perception
When the public perception of a currency becomes tainted with manipulative tactics, such as the infamous "pump and dump" scheme’.
Where centralized exchanges (CEX) sell their coins at exaggerated prices to unsuspecting customers, the result is a significant loss for these customers who are left holding the artificially inflated assets.
To alleviate the impact, the individuals who now own these assets have limited options: they can either retain the currency and hope for its recovery or sell it, inevitably accepting a loss.